Care Campaign for the Vulnerable

At Care Campaign for the Vulnerable (CCFTV), we continue to work collaboratively with care providers, staff and families to promote greater transparency and safety in care. A key part of this ongoing mission is supporting providers who choose to implement safety monitoring as a means to strengthen safeguarding, with full consent and in accordance with best interest decisions.

We are now publicly reaching out to the Care Quality Commission (CQC) to request clear, accessible guidance on its website for providers who wish to adopt safety monitoring measures—particularly CCTV or other independent monitoring tools—in a way that is choice-led, consent-driven, and respectful of all parties involved.

At present, there is no explicit guidance available on the CQC website to help care providers understand their position if they decide to introduce such measures. This lack of clarity can lead to hesitation or concern that implementation may result in adverse inspection outcomes or be seen as a punitive step, rather than a positive safeguarding initiative.

We believe this uncertainty must be addressed.

Providers should feel supported—not penalised—when acting transparently in the best interests of the people they care for. With lasting power of attorney in place and full family and resident consent, safety monitoring can offer reassurance to families, confidence to staff, and vital evidence when things go wrong. It also reduces the need for covert surveillance by concerned families, something no one should feel forced to consider.

Care Campaign for the Vulnerable has already written directly to the CQC to initiate discussions on this issue and welcomes the opportunity to work with the Commission to ensure guidance is developed that reflects the reality of care today. The time has come to bring clarity and confidence to providers who are committed to doing the right thing.

We urge the CQC to publicly outline that providers who follow a clear, documented, and consented process for choice-led safety monitoring will not be penalised for taking this proactive approach. Doing so will not only foster a culture of openness but will help raise safety standards across the sector.

We remain open and committed to dialogue and believe that together—with families, providers, and the CQC—we can support a care environment built on transparency, respect, and trust.

For further information, please contact: Care Campaign for the Vulnerable – ccftv.cares@gmail.com

This week, Care Campaign for the Vulnerable (CCFTV) appeared on GB News to highlight the growing support from both families and care providers for choice-led safety monitoring in care homes—particularly in dementia care settings.

Founder Jayne Connery spoke about how increasing numbers of providers are approaching CCFTV, not because they are under scrutiny, but because they genuinely want to lead with openness and accountability. These providers recognise the benefits of implementing safety monitoring—such as secure, consent-based cameras in private rooms—to safeguard vulnerable residents, support staff, and build trust with families.

Yet despite this positive shift, a lack of clear and consistent guidance from the Care Quality Commission (CQC) continues to create hesitation. Some providers are praised for embracing transparency, while others are penalised—despite acting with full consent and within legal frameworks such as lasting power of attorney.

CCFTV believes that the CQC now has a vital opportunity to lead from the front—by clearly supporting providers who offer ethical, choice-led safety monitoring. This is especially crucial in dementia care, where residents may be unable to communicate concerns and are more vulnerable to harm.

Importantly, choice-led safety monitoring also eradicates the need for hidden cameras, which some families feel forced to use when transparency is lacking. When safety monitoring is offered openly and with consent, it strengthens confidence in the care being provided and protects both residents and staff.

Benefits of responsible, consent-based monitoring include:

• Safeguarding vulnerable residents
• Supporting families through reassurance and visibility
• Protecting care staff from false accusations
• Helping providers resolve concerns transparently and efficiently

We’re proud to work with care providers who want to do the right thing—and we call on the CQC to reflect this growing commitment by offering clear, supportive guidance.

Safety, dignity, and choice must not be controversial—they must be standard.

On 8th May 2025, Care Campaign for the Vulnerable (CCFTV) was warmly welcomed to Loveday Belgravia, one of London’s newest and most distinguished private members’ residences, to explore shared values in championing outstanding care,  including dementia.   Mark Chakravarti, Executive General Manager of Loveday Belgravia, welcomed CCFTV Director Jayne Connery.

As a national, not-for-profit organisation long calling for greater transparency, safety, and dignity for those living with dementia, CCFTV was pleased to see a setting so visibly committed to delivering excellence. During the visit,  Jayne was given a comprehensive tour of the residence’s facilities, including the hydrotherapy suite, dedicated art studio, private dining spaces, and beautifully landscaped garden terraces designed to promote both calm and stimulation.

Importantly, discussions with Loveday’s leadership highlighted the provider’s supportive stance on safety monitoring in private rooms—if requested by families /LPOA’s and with full consent. While not currently in place as standard, Loveday recognises that families may wish to introduce visual monitoring as an added reassurance, and such requests would be fully accepted and respected. This approach aligns with CCFTV’s core belief that safety and dignity must be based on choice, and that open communication between providers and families is essential.

In addition, Loveday embraces innovative care technologies such as acoustic and sound monitoring systems, keeping safety at the forefront of care delivery.  These tools help staff respond quickly to residents’ needs in a way that feels seamless and respectful .

Jayne Connery said:

“What I witnessed at Loveday Belgravia was a culture rooted in compassion and thoughtfulness, from leadership through to frontline staff. It’s an environment where dignity is not simply spoken about but practised daily. Their openness to consent-based safety monitoring reflects an understanding of what families may want—peace of mind and choice in how their loved ones are supported.”

This visit reflects CCFTV’s ongoing commitment to working constructively with providers who are willing to listen, learn, and lead. As more care homes embrace transparency, innovation, and meaningful family involvement, we move closer to a care culture that is not only safe, but truly centred on the individual needs and dignity of those who rely on it.”  On behalf of CCFTV,  I would like to thank everyone who made me so welcome.  The visit has left a lasting impression …for all the right reasons!”

Care Campaign for the Vulnerable will continue to support families, champion ethical partnerships, and push for a UK care system that prioritises openness, trust, and above all, dignity. Ref:- https://www.lovedayandco.com/
Ref:- https://carehomemagazine.co.uk/care-campaign-for-the-vulnerable-visits-loveday-belgravia-a-shared-vision-for-exceptional-care/

Care Campaign for the Vulnerable (CCFTV) is proud to formally announce the appointment of Vishul Seewoolall as an official Ambassador.

Vishul, Chief Operations Officer of Signature Care Homes, a respected and committed care industry professional, is known across the care sector for his integrity, strong leadership, and longstanding dedication to improving the standards and culture of care. His appointment as Ambassador reflects a natural alignment with the core values and ethos  of CCFTV—championing safety, dignity, and transparency for society’s most vulnerable.

Over recent years, we have had the privilege of working alongside Vishul on shared priorities, including the importance of safety monitoring, workforce support, and promoting a culture of accountability and respect within care environments. His depth of understanding, open and principled approach, and commitment to progressive improvement have earned him wide recognition and trust.

As we continue to expand our work supporting families, working with providers, and campaigning for transparency and safer care standards, Vishul’s insight and contribution will be invaluable. We are honoured to welcome him into this role and look forward to continuing our shared work to drive forward improvements in care, together.

CCFTV has always been clear when promoting safety, transparency, and compassion in the care sector. By listening to families, residents, and care workers, we have addressed critical challenges and championed innovative solutions that ensure care environments are safe, respectful, and nurturing.

One of the most rewarding aspects of our work has been partnering with organisations that share our passion for excellence in care. Over the years, we have had the privilege of working with forward-thinking providers who not only recognise the importance of safety and dignity but actively strive to embed these principles into their practices.

Safety monitoring specialist Care Protect has been at the forefront of introducing independent, choice-led, safety-monitoring technology in care settings. Its discreet and ethical use of monitoring systems has set a gold standard for transparency and safety. By protecting residents and supporting care workers, Care Protect has proven how innovation can transform the care sector. Its work aligns seamlessly with CCFTV’s ethos, and it is a privilege to support and promote their efforts.

Our collaboration with Care Protect exemplifies how technology, when implemented thoughtfully and ethically, can enhance the quality of care. By embracing such innovations, we move closer to a care sector that is not only safer and more transparent but also more compassionate and responsive to the needs of those it serves. Ref :-

As we continue our advocacy, CCFTV remains committed to working alongside care providers, families, and policymakers to drive positive change. Together, we can build a care system that truly values and protects its most vulnerable members. Ref:- http://Care-protect.co.uk

For more information on our initiatives and partnerships, please visit our website or email via  our CONTACT page.

Care Campaign for the Vulnerable is proud to share the success of our latest international fundraising challenge—an abseil down the breathtaking Table Mountain in Cape Town, completed to raise vital funds for BRACE Dementia Research.

Despite an earlier delay due to weather conditions, the challenge went ahead on the 23rd April and marked a truly emotional and exhilarating milestone. Alongside challenge partner Geri Connery, CCFTV Ambassador and Director, Jayne Connery,  took on the dramatic descent—and thanks to the generous support of many, the challenge has now raised over £4,000

In recognition of BRACE’s incredible work, Care Campaign for the Vulnerable also contributed an additional £1,000, bringing our total funds raised for dementia charities to over £20,000 to date.

As proud ambassador for BRACE, Jayne  has seen first-hand the importance of the charity’s mission to fund pioneering research into dementia. We look forward to continuing to support BRACE in the months and years ahead—and to raising much more in the future.

A heartfelt thank you goes to every supporter and donor who contributed to this challenge. Your belief in our cause helps make a real difference. We are also deeply grateful to our Challenge Sponsor, Paul Gravatt of the ERA Group, whose support helped turn this vision into a reality.

At Care Campaign for the Vulnerable, we take on these challenges not just to raise funds—but to raise awareness and honour the lives impacted by dementia every day. Together, we continue to push forward in the fight for safer, more compassionate care.

Following our recent fundraising abseil down Table Mountain in Cape Town for BRACE dementia research, Care Campaign for the Vulnerable (CCFTV) is proud to announce the launch of a new initiative — The Listening Partnership.

During our visit to Cape Town, we had the privilege of visiting Nazareth House, a care setting that left a lasting impression. Their open, transparent approach to safety and care inspired reflection on how we, as a campaign, could do even more to encourage collaboration and learning across the sector.

Over many years, Care Campaign for the Vulnerable has hosted roundtables, networking events, and open discussions, bringing families, care providers, regulators, and sector professionals together. Our commitment to promoting safety, dignity, and transparency in care is longstanding.

However, The Listening Partnership represents the next natural step — offering something distinctly different.

The Listening Partnership will host specially designed events where anyone interested in learning — from care providers to sector professionals to innovators — will be invited to participate in an open forum. These events will not just be about sharing views but about actively listening, learning, and working together to find solutions that benefit the most vulnerable in our care settings.

The key focus will be on building bridges, encouraging understanding, and offering a safe and supportive space where experiences, challenges, and innovations can be openly discussed without judgement.

Our experience in Cape Town reaffirmed our belief that the future of care must be built on openness and willingness to learn — not just within individual care homes, but across the entire sector.

Care Campaign for the Vulnerable remains true to our founding principles — standing up for safety and championing the rights of vulnerable people. But with The Listening Partnership, we are creating a new platform to support not only change, but the understanding needed to drive it.

We look forward to welcoming those who share our vision — those who are willing to listen, to learn, and to be part of shaping a better future for care.

For more information on The Listening Partnership or to get involved, please email Ccftv.cares@gmail.com

Where Outstanding Dementia Care Meets Uncompromising Values

While in Cape Town for our fundraising challenge in support of BRACE Dementia Research, we were deeply honoured to be invited to visit Nazareth House, part of the widely respected Nazareth Care group. What we found there was more than a care setting—it was a living example of how care should be delivered: with compassion, transparency, and a deep sense of humanity.

Nazareth House, with over a century of history and service, stands in beautifully landscaped grounds and offers a serene, nurturing environment for residents, including dedicated dementia care suites. It was founded by the Sisters of Nazareth and continues to embody their mission of love, dignity, and service.

We were warmly welcomed by Megan, the Home Manager, whose leadership and warmth shone through every step of our tour. From the moment we arrived, we were struck by a sense of calm, safety, and dignity throughout the home. This is not just a care facility—it is a community where individuals are respected and supported to live with comfort and meaning.

We also had the absolute pleasure of meeting Barbara, a 100-year-old resident whose energy and charm were unforgettable. She was not only eager to meet us but proudly posed for a photo—her joy and vitality perfectly captured the spirit of the home.

A key moment came when we asked Megan about the home’s approach to safety monitoring. Her response was refreshingly clear and confident: yes, safety monitoring is in place throughout communal areas and, with full consent, in private suites as well. This is done transparently and ethically—not as a surveillance tool, but as a measure of reassurance for families, residents, and staff alike.

There was no hesitation. No defensiveness. Only clarity and purpose. For Nazareth House, this is simply part of delivering responsible, forward-thinking care. And yet, in the UK, we continue to face resistance—held back by regulation, caution, and a fear of change.

Nazareth House is proof that, when done responsibly and with consent, safety monitoring enhances trust, supports staff, and ensures dignity for residents. It is a shining example of how modern care can evolve—without compromising values, and without fear.

In every sense of the word, Nazareth House is outstanding. Its ethos, its people, its environment—all reflect the highest standards of care. From the carefully designed dementia suites to the tranquil gardens and deeply committed team, it sets a benchmark for others to follow.

On behalf of Care Campaign for the Vulnerable, thank you to Megan and the entire Nazareth House team for your warm welcome and for setting such an inspiring example. We left feeling truly moved—and more determined than ever to continue advocating for safer, more transparent care across all settings. Ref:- https://nazarethcare.co.za/

Our long-awaited abseil challenge on Table Mountain, in support of BRACE Dementia Research, was postponed due to severe weather conditions. With high winds forcing the entire mountain to close, we were hugely disappointed—but undeterred.

Rather than let the delay halt our momentum, we spent the day raising awareness across Cape Town. We met with locals, shops workers –  many of whom shared their own personal experiences of dementia, and spoke about the growing global need for research, support, and safer care. The warmth, interest, and kindness we’ve encountered has been truly moving.  CCFTV would like to give a special thank you to all the management at Southern Sun Hotel Group.

We’re also proud to share that our rescheduled Table Mountain abseil will now take place on Wednesday 23rd April. This powerful challenge is dedicated to all families affected by dementia, and we’ll be scaling down the mountain with determination in our hearts.

A heartfelt thank you goes to our incredible sponsors and partners, ERA Group, whose generous support has helped make this journey possible. Their belief in our work means the world and continues to push us forward.

While the abseil had to wait, our mission never paused. Cape Town has welcomed us with open arms, and CCFTV remains committed to carrying the message of dementia awareness, safety, and research onto the global stage.