Welcome to

Care Campaign for the Vulnerable

Recognising the critical need for increased transparency in caring for vulnerable individuals with dementia

CCFTV is proud to be in partnership, ensuring greater protection for the vulnerable and dedicated care staff.

Thursday 4th September 2025

Care Campaign for the Vulnerable (CCFTV) was proud to host an Exclusive Networking Event at Loveday & Co Belgravia, bringing together our valued partners and supporters

CCFTV named finalists at the Leaders In Care Awards 2025 

CCFTV Ensuring Safety in Care Roundtable, April 2025 hosted by Slater and Gordon UK

What we do

Dedicated to Safety in Dementia Care

Care Campaign for the Vulnerable (CCFTV) is a national, non-profit organisation championing safety, transparency, and accountability in the UK care sector. With a particular emphasis on dementia care, CCFTV advocates for the implementation of consent-led, independent  safety monitoring in care homes to protect residents and support care teams.

Our Founder and Director Jayne Connery regularly engages with care providers, staff and families, delivering expert talks on how care monitoring can improve care standards, reduce safeguarding incidents, and promote greater transparency. Her extensive experience addressing the needs of vulnerable individuals enables her to offer vital support to families and carers navigating the complexities of the care system.

As a leading voice in the sector, CCFTV collaborates with care providers, external healthcare agencies, and policymakers to drive transformative initiatives. Jayne has established herself as a respected commentator on social care issues, particularly those affecting dementia care, and is recognised for raising awareness about critical topics such as care home evictions, unexplained incidents/injuries and systemic challenges happening in care.

Jayne’s advocacy is deeply personal, inspired by her mother Ellen’s experiences and the stories of others facing similar struggles. She has spent years gathering evidence to highlight the benefits of safety monitoring, showing its potential to reduce NHS and care home costs, improve daily care quality, aid staff management, and enhance regulatory outcomes. Her efforts have gained support from Care England, Members of Parliament and recognition within Westminster, cementing CCFTV’s reputation as a trusted authority in the care sector.

About us
Jayne's bio

A Message from Professor Martin Green OBE, CEO of Care England

Professor Martin Green OBE, in support for this partnership said “We are proud to be working alongside Care Campaign for the Vulnerable in advancing the conversation on transparency and safety within the care sector. CCFTV’s dedication to advocating for both families and care staff resonates deeply with our mission at Care England as the Voice of Care. Together, we are committed to fostering environments where the quality of care is paramount, and where families, staff, and those we care for feel supported. We look forward to the positive changes this collaboration will bring to the care sector.”

Recent CCFTV Networking events connecting the sector to influence greater transparency in care.

CCFTV Summer Networking Event Signature at Highgate

Home House, London.
March 2025

CCFTV Recent Work

Director & Founder Jayne Connery Appears on OXLABS Podcast

  Care Campaign for the Vulnerable (CCFTV) is delighted to share that our Director and Founder, Jayne Connery, recently appeared on a podcast with OXLABS - an innovative care-tech company whose work is centred on dignity, safety, and independence for older people in their own homes. OXLABS, has developed habita, an intelligent monitoring system that uses smart sensors and AI to quietly learn and adapt to the daily routines of the people it supports. Importantly, the system operates without cameras or wearables, placing privacy and dignity at the forefront. This makes it a highly relevant and promising tool for families, care providers, and professionals looking for safer, more transparent ways to support vulnerable people. As a huge champion of technology in care, particularly for those living with dementia, Jayne welcomed the opportunity to discuss how innovation can meet the sector’s biggest challenges. Speaking on the podcast, she highlighted the importance of designing...
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Fair Pay for Carers: A Welcome Step Forward, But Challenges Remain”

The government’s announcement of a £500 million investment to deliver the first ever Fair Pay Agreement for care workers has been welcomed as a long-overdue recognition of the value of those who provide frontline care. For years, the sector has struggled with low pay, high staff turnover, and a lack of recognition. This new commitment signals that care work is finally being acknowledged as a profession in its own right—one that deserves respect, career pathways, and financial stability. The creation of a negotiating body that brings together employers, unions, and government has the potential to change the culture of care work. By embedding collective bargaining into the fabric of the system, there is an opportunity to raise standards, improve retention, and attract the next generation of carers. For families, this could mean a more stable workforce and a better continuity of care, which is at the heart of dignity and safety for vulnerable people. Yet while there is much to welcome,...
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CCFTV’s Director Invited to Speak to Regent College London Health and Social Care Students for the Third Time

Care Campaign for the Vulnerable (CCFTV) is proud to share that our Founder and Director, Jayne Connery, has once again been invited to speak to Health and Social Care students at Regent College London this November. This will be the third time Jayne has been welcomed to the college, reflecting the value students and lecturers place on her lived experience and tireless advocacy for safety, transparency, and dignity in care. Jayne will deliver a guest lecture to students studying modules in Principles of Care, Safeguarding, and the Level 7 Health and Social Care curriculum. She will share not only her personal journey — shaped by her mother Ellen’s experience with dementia — but also the work of CCFTV in supporting families, care providers, and professionals across the sector. Speaking about the invitation, Jayne said: “It is always an honour to speak with students who represent the future of our care sector. Their passion and curiosity remind me that while the challenges are great,...
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September marks National Alzheimer’s Awareness Month

September marks National Alzheimer’s Awareness Month - a time not only to reflect and remember, but to act. Alzheimer’s remains one of the greatest challenges facing our ageing population, not only because of the diagnosis itself but also because of how we, as a society, choose to respond. For families, the diagnosis changes everything. Life becomes a journey of navigating services, chasing support, and too often confronting barriers that should never be there. For providers, the challenge is equally profound: how to deliver care that balances safety, dignity, and compassion in a sector under relentless pressure. I hear from families every single day through Care Campaign for the Vulnerable. Their stories are powerful, sometimes heartbreaking, always rooted in love and determination. Above all, families want reassurance: that their loved one is safe, respected, and cared for with dignity. This September, I want to shine a light on the urgent need for greater openness across the care...
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Technology and Dementia Care – Building a Safer and Transparent Future

  Technology in care was often seen as an optional extra - something “nice to have” rather than essential. Fast forward to today, and we are witnessing a transformation. Technology is no longer sitting on the edges of care; it is moving right to the heart of how we protect, support, and empower both residents and staff. For CCFTV, this shift has been most visible in dementia care. Dementia is complex, unpredictable, and deeply challenging, not just for those living with it but also for the carers and families who walk that journey every day. Technology, used in the right way, can be the difference between fear and reassurance, between risk and prevention. CCFTV is proud to partner with and support some of the most innovative start-ups emerging in this space. These organisations are pushing boundaries and developing tools that make a real impact -  from safety-led monitoring that reassures families and staff, to platforms that support managers in running homes more effectively,...
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Beyond Memory Care: Recognising the Reality of Complex Dementia

When we hear the term memory care, it often conjures images of forgetfulness, gentle confusion, or the early stages of dementia. But dementia is never just about memory. For families and providers, the journey quickly becomes far more complex and it is here that the care sector must continue to direct its focus. Dementia is a progressive and multi-faceted condition. While memory loss is often the first sign, it is just one aspect of a much wider picture. As the disease advances, we see communication difficulties, changes in behaviour, frailty, mobility decline, swallowing problems, anxiety, aggression, and heightened risk of falls and injury. These are not “exceptions” -  they are common realities. This is why we must frame dementia as complex care. For families, this distinction matters. Too many enter the system believing dementia means forgetfulness alone, only to find themselves overwhelmed when their loved one’s needs escalate. Honesty at the start is crucial. Families deserve...
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Proud to Be Featured in Care Home Professional – Talking Complex Dementia

  Care Campaign for the Vulnerable (CCFTV) is proud to share that our Director, Jayne Connery, has been featured in the September 2025 edition of Care Home Professional with her latest column on complex dementia. In the piece, Jayne highlights a truth that is too often overlooked: complex dementia is not niche -  it is the growing reality of our ageing population. Families across the country are living with the daily challenges that dementia brings, and they deserve honesty, transparency, and support at every step of the journey. Jayne writes that families should not be left in the dark or given reassurances that “paper over reality.” Instead, they deserve early honesty: the courage from providers to say, “We don’t have all the answers, but we will walk this journey with you.” The article calls for: Safety-led transparency through choice-led safety monitoring, supporting both families and good carers. Early preparation for families - including the possibility of moving  - so...
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When Dementia Progresses: The Importance of Transparency in Care Homes

  For more than a decade, Care Campaign for the Vulnerable (CCFTV) has been dedicated to making dementia care safer, more transparent, and rooted in dignity for the people who need it most. Much of my work is known for championing independent, choice-led safety monitoring in care homes. But alongside this, another urgent issue has grown louder through the voices of the families who reach out to me – the need for better complex dementia training, and more honesty about what “specialist dementia care” really means in practice. Families left crestfallen Week after week, we hear from families who are heartbroken and confused. They are told by providers that their loved one’s needs have “changed” and that they now require a more specialist setting. This often comes as a devastating shock – particularly because many of these families chose their care home in good faith, guided by a website or brochure that proudly described it as a “specialist dementia care home.” Understandably,...
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Care Campaign for the Vulnerable Networking at Loveday & Co Belgravia

    On Thursday 4th September, Care Campaign for the Vulnerable (CCFTV) was proud to host a special networking event at the elegant Loveday & Co Belgravia. Bringing together leaders, supporters, and partners across the care sector, the afternoon was an opportunity to share experiences, strengthen connections, and reflect on the shared mission of improving transparency, safety, and dignity in care. Loveday Belgravia, renowned not as a care home but as a private members’ club for those living with dementia, provided a truly fitting setting. Their ethos of combining luxury hospitality with outstanding specialist care mirrors CCFTV’s belief that the most vulnerable in society deserve the very best environments, where dignity and inclusion are at the heart of daily life. While high-end care such as Loveday represents one model, CCFTV is clear that all care services — whatever their size, location, or...
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When Families Are Deterred from NHS Continuing Healthcare: The Cost for Everyone

Care Campaign for the Vulnerable (CCFTV), is hearing from more and more families who feel shut out of the NHS Continuing Healthcare (CHC) process before they even begin. The pattern is strikingly familiar: families are told, often by agencies or professionals, that their loved one is unlikely to qualify. Already exhausted and anxious, many are left questioning whether there is any point in applying at all. And yet, when families reach out to CCFTV and I attend these meetings alongside them, the outcomes tell a very different story. Regularly, we see funding granted. The evidence of eligibility is clear when the needs are properly recognised and assessed. This is not a one-off; it is happening repeatedly, and that is what makes it so troubling. We are particularly disappointed that in so many cases it is the families themselves who are the first to identify complex needs  - emotional, psychological or behavioural - that have not been picked up or properly recognised by the care home....
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SEE MORE RECENT WORK

What we do

CCFTV’s News & Info

Director & Founder Jayne Connery Appears on OXLABS Podcast

Director & Founder Jayne Connery Appears on OXLABS Podcast

Oct 1, 2025

  Care Campaign for the Vulnerable (CCFTV) is delighted to share that our Director and Founder, Jayne Connery, recently appeared on a podcast with OXLABS - an innovative care-tech company whose work is centred on dignity, safety, and independence for older people...

read more
September marks National Alzheimer’s Awareness Month

September marks National Alzheimer’s Awareness Month

Sep 17, 2025

September marks National Alzheimer’s Awareness Month - a time not only to reflect and remember, but to act. Alzheimer’s remains one of the greatest challenges facing our ageing population, not only because of the diagnosis itself but also because of how we, as a...

read more

We would like to give a huge thank you to the following businesses for generously offering their services free of charge and for showing such valued support to CCFTV.