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For over a decade, Jayne Connery has been a formidable force in the campaign for dignity, safety, and transparency in care homes across the UK. As the Founder and Director of Care Campaign for the Vulnerable (CCFTV), Jayne built her reputation as a fearless advocate for families, residents, and care staff alike, holding care providers accountable and shining a light on the failures within the care system—particularly for those living with dementia.

In the early days of her campaign, it was the families who sought her help that truly ignited her work and brought national awareness to her cause. One story that captured the nation’s attention involved a gentleman suffering from motor neurone disease, who was denied the right to die at home with his family. This injustice resonated deeply with Jayne. Leading a powerful campaign alongside the family, she fought tirelessly for their right to choose how and where their loved one would spend his final days. The campaign gained national attention, making front-page news and marking a pivotal moment in her advocacy work. It demonstrated to the country—and to the care industry—that transparency and compassion could not be ignored.

Jayne Connery’s efforts soon caught the attention of major media and radio outlets, leading to appearances on national television where she spoke out on the issue of evictions from care homes. Her candid and fair commentary emphasised that, while there are challenges in the care sector, it has the potential to be a place of excellence—if only there were consistent oversight to ensure quality care is delivered day to day. Connery has always maintained that transparency is key not just for the protection of residents but for building a care system that is worthy of trust and respect. Her calls for independently monitored camera systems have resonated across the industry, bringing attention to the pressing need for more accountability.

Throughout her work, Jayne has been driven by her personal experiences. She witnessed firsthand how care staff, who bravely whistleblew on poor treatment in her mother’s case, were bullied out of their jobs. This deeply personal incident cemented her commitment to not only protecting vulnerable residents but also standing up for care workers who risk everything to expose wrongdoing. Jayne has spoken tirelessly about the need for protections for whistleblowers, advocating that those who speak out should be safeguarded from retaliation. Her belief that transparency benefits everyone—not just residents but also the staff who care for them—has been a cornerstone of her work.

Her involvement extends beyond the media and care homes into the courtroom, where she has attended coroner’s inquests and crown court cases, standing by families seeking justice for their loved ones. She has supported care staff facing unfounded allegations, knowing that independent monitoring can prevent such situations by providing clear, unbiased evidence. Jayne's vision of oversight is one that protects all parties, allowing a culture of openness and fairness where care can flourish.

Yet, what makes Jayne's journey truly remarkable is not just her courage in challenging care providers—it’s how she has transformed her role from adversary to collaborator. In a powerful shift, she is now partnering with care providers to create safer, more transparent environments. Her unflinching stance on accountability has opened doors for collaboration, showing that the future of care can be built on mutual trust and shared goals.

"Respect isn't earned by simply pointing out what's wrong," Jayne says ," It’s earned by doing so responsibly, with transparency, and with a genuine desire to see things improve." This commitment to responsible advocacy has allowed Connery to take on a new role, one where she still champions the vulnerable but now works alongside forward-thinking care providers who share her vision for a safer, more accountable care system.

Now, with CCFTV partnering with innovative care providers, Jayne is at the forefront of rolling out safety monitoring systems in dementia care homes across the UK. What was once seen as a radical idea is now gaining traction, proving that independent safety monitoring not only enhances the safety of residents but also protects care staff and promotes a culture of openness and trust. Connery’s advocacy for transparency and honesty—values that have always underpinned her work—are driving real change within the industry itself.

Her early campaigns, her presence in the courts, her media appearances, and her relentless dedication to families and carers have made her a leading figure in UK care advocacy. By evolving from a vocal critic to a collaborative partner with care providers, she has not just exposed the issues—she’s helping to fix them, ensuring that the future of care is safer, more transparent, and centered on the dignity and well-being of all. Jayne's journey is a testament to the power of advocacy that brings potential for real change when transparency is embraced.