Care Campaign for the Vulnerable is learning of the pressures faced by conscientious led Care Providers striving to offer a caring and safe environment to both service users and staff. Safety monitoring is proving to be a invaluable care assist tool - bringing a more open and transparent culture into care homes as well as saving valuable resources within the care home sector and the NHS
CCFTV Director - Bio
Director and Founder
Care Campaign for the Vulnerable (CCFTV)
Jayne is a resident of Gerrard's Cross, Buckinghamshire, boasts an extensive career spanning nearly four decades, with notable roles in the airline industry, executive marketing, promotions, and PR. Inspired by her personal journey and driven by the pressing need for improved transparency and safety in elderly care, especially for individuals living with dementia, Jayne established Care Campaign for the Vulnerable (CCFTV). This initiative was born out of her experience relocating a loved one from a care home. Recognising the challenges faced by first-time carers in effectively communicating with care providers and home managers, Jayne sought to address this gap by providing direct support for navigating the complexities of the care system.
Established a decade ago, CCFTV reflects Jayne's proactive approach to supporting families. She actively participates in best interest reviews, and DST meetings and visits care homes across the UK to understand how to support the elderly better. Drawing from her own experiences, Jayne guides families on effective communication, promoting positive relationships to prevent breakdowns in care packages.
CCFTV collaborates with adult safeguard teams, social workers, care providers, CHC, CCG, and NHS complex care teams, contributing to positive outcomes. Jayne's philanthropic efforts extend to raising funds for dementia charities through daring challenges, including tandem parachute jumps, wing walks, and abseiling.
Caring for her mother and setting up CCFTV stand as Jayne's significant life achievements, exemplifying her commitment to raising national awareness of older people's vulnerability and offering support to carers. Her vision for CCFTV includes influencing the care sector to embrace greater transparency through independently monitored safety systems in communal spaces and private suites in UK long-term care and nursing facilities, led by a choice-based system. This initiative aims to ensure the protection of vulnerable residents, and dedicated care staff and allow families peace of mind.
Jayne visits care homes across the UK to support families
Jayne's Mum and Dad, Pat and Ellen
Our Partners:
Signature Care Homes
We are sponsored by
WINNCARE
We are sponsored by
Slater and Gordon
Slater and Gordon Partnership
We are sponsored by
Borderless
Question Time - Safety Monitoring
Question Time - Public Inquiry
Question Time - Evictions in Care
Evicition in Care
CCFTV influencing Safety monitoring in communal areas in care homes
Should there be a Covid-19 public inquiry?
CCFTV and Slater and Gordon UK lead the call for a public inquiry on the handling of care homes during the Covid pandemic.
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Report from Marbrook Centre in Cambridge on the benefits to safety monitoring in communal areas for residents and staff.
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Dominic Grieve Westminster Speech 2018 on Care Campaign For The Vulnerable Safety Monitoring In Care Homes
Download our
Care Campaign Government Proposal
"The evidence from Providers who have installed CCTV seems to me to merit careful attention and to be quite persuasive"
Dominic Grieve MP
Just some of the Care Providers who support our CCTV Safety Monitoring in Care Homes
Safe Place Scheme
Chiltern and South Bucks District Council SAFE PLACE SCHEME has called on Care Campaign for the Vulnerable to add our support to the initiative for those who are vulnerable in the community to get help if out and about and feeling scared , lost or confused.
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Care Campaign for the Vulnerable is learning of the pressures faced by conscientious led Care Providers striving to offer a caring and safe environment to both service users and staff. Safety monitoring is proving to be a invaluable care assist tool - bringing a more open and transparent culture into care homes as well as saving valuable resources within the care home sector and the NHS
