CCFTV Director - Bio

Jayne Connery

Director and Founder

Care Campaign for the Vulnerable (CCFTV)

Jayne is a resident of Gerrard's Cross, Buckinghamshire and has an extensive career spanning nearly four decades with notable roles in the airline industry, executive marketing, promotions, and PR. Inspired by her mum's care journey and driven by the pressing need for improved transparency and safety in elderly care Jayne established the Care Campaign for the Vulnerable (CCFTV). This initiative was born from the experience of moving her loved one to a care home. Recognising the challenges faced by families in effectively communicating with care providers and home managers, Jayne sought to address this gap by providing direct support for navigating the complexities of the care system.

Established a decade ago, CCFTV reflects Jayne's proactive approach to supporting families. She actively participates in best interest reviews, and DST meetings and visits care homes across the UK to understand how to support the elderly better. Drawing from her own experiences, Jayne guides families on effective communication, promoting positive relationships to prevent breakdowns in care packages.

CCFTV collaborates with adult safeguard teams, social workers, care providers, CHC, CCG, and NHS complex care teams, contributing to positive outcomes. Jayne's philanthropic efforts extend to raising funds for dementia charities through daring challenges, including tandem parachute jumps, wing walks, and abseiling.

Caring for her mother and setting up CCFTV stand as Jayne's significant life achievements, exemplifying her commitment to raising national awareness of older people's vulnerability and offering support to carers. Her vision for CCFTV includes influencing the care sector to embrace greater transparency through independently monitored safety systems in communal spaces and private suites in UK long-term care and nursing facilities, led by a choice-based system. This initiative aims to ensure the protection of vulnerable residents, and dedicated care staff and allow families peace of mind.

Jayne visits care homes across the UK to support families

Jayne's Mum and Dad, Pat and Ellen

Jayne's Charity Fundraising for BRACE - Dementia Research

Jayne has long been a formidable advocate for the rights and well-being of those in social care, particularly focusing on dementia research. Her journey into this advocacy was driven by a profound personal commitment to improving the lives of vulnerable individuals, often inspired by personal experiences and an acute awareness of the systemic challenges within the care sector.

Jayje’s charity work, especially her efforts in raising significant funds for dementia and as an appointed ambassador for BRACE - Dementia Research underscores her dedication to this cause. Through a series of tireless campaigns, events, and community initiatives, she has successfully raised thousands of pounds with her efforts sometimes , significantly contributing to advancements in dementia research. This fundraising is not just about the monetary aspect; it embodies her broader mission to foster greater understanding, support, and innovation in addressing dementia—a condition that affects millions globally and has profound impacts on individuals and their families.

One of the primary challenges Jayne faces in her charity efforts is the pervasive underfunding and often overlooked nature of social care in political and public discourse. The complexity of dementia care, which requires a nuanced understanding and a multifaceted approach, adds to these challenges. Connery's initiatives often involve raising awareness about the need for sustained investment in research, as well as advocating for policy changes that support comprehensive care frameworks.

Her work involves organising charity events, sponsoring Dementia causes, engaging with local and national media, and partnering with care providers to amplify the impact of her campaigns. These efforts not only raise funds but also bring much-needed attention to the critical issues surrounding dementia care. By promoting a community of supporters and stakeholders, Jayje’s work helps to create a more informed and compassionate approach to social care.

Jayne’s motivation is deeply rooted in the belief that everyone deserves to live with dignity, especially the vulnerable and those affected by debilitating conditions like dementia. Her advocacy is driven by the recognition that social care is not just a niche issue but a universal concern that touches the lives of everyone at some point. By pushing for more robust and well-funded social care systems, she aims to alleviate the pressures on families and communities, ensuring that vulnerable individuals receive the support they need.

Jayne Connery’s role as the Director and Founder of Care Campaign for the Vulnerable highlights her unwavering commitment to enhancing dementia research and care. Her successful fundraising efforts are a testament to her dedication and the critical importance of her work. She continues to be a vital force in advocating for a more just and compassionate society where social care is given the attention and resources it deserves.

Jayne Connery and Chris Wiliams CEO, BRACE - Dementia Research